BlackBerry is one of the very famous cell phone brands nowadays. In 2007 up to 2010, BlackBerry gets famous so fast and of course their profit is increasing exponentially. There is something interesting in it. Because before Nokia and Sony Ericson is the king of cell phone industry and now both of them are struggling to fight BlackBerry. The question is why can BlackBerry steal the market from Nokia and Sony Ericson?
The answer is because BlackBerry provides a new feature BlackBerry Messenger. BlackBerry Messenger is actually a chat media just like Yahoo Messenger, at first nothing special about it because its limitation which is they only able to chat between the user of BlackBerry only. But the way BlackBerry promote their product is excellent, they make a contract with leading sim card provider to sell their product.
As the result, they just need about 3 years before they get famous really bad. Almost everyone is using it right now. But then, since 2010 people say that BlackBerry has reached its popularity climax due to people habit. They have to consider this thing faster unless they want to lose what they already have before.
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