The internet has provided yet another medium through which products, services and brands can be promoted through advertising. For most of the web’s brief history, advertising has been seen as a much more reliable source of income for website, content owners than subscription revenue.
That’s interest because people can get so much information online without having to pay for it. The web has unique attractions for potential advertisers too. Web audiences can be tracked and carefully targeted and it is easy to monitor which sites visitors come from.
How long they spend at a site and where they go next. Such information is difficult and expensive to acquire in the real world, which is why many companies with products and services to sell have turned to the web instead of magazines or television. Such faith in the new medium appeared to be justified until as recently as 2000.
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