Usability Testing
In addition to testing for broken links and browser incompatibilities, you will find it informative to perform some degree of usability testing.
Here are some recommendations for simple usability tests:
• Recruit people who aren’t involved in the Web site project to test your site. The feedback of your customers or other people in your target audience can be invaluable in evaluating the effectiveness of your site. For very small businesses, even recruiting family and friends to test your site can generate important feedback.
• Develop some purposeful tasks for your testers to perform, and then watch how they accomplish them. You might use tasks such as “Find the company contact information” or “Find the product information for product x.” If you need to interject and help the testers, your site might need more work.
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