Link Exchanges
One of the best methods of advertising online is to get other sites to link to your site, creating what’s known as a link exchange.
This method is cost-effective (free) and can also increase your ranking in search engines that pay attention to the number of links to a particular Web site.
You can establish links to your site in the following three ways:
• Use a Link Exchange service that allows you to exchange links with other random sites.
• Join a Web ring of sites that are similar to your own.
• Contact sites personally and inquire about exchanging links.
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